Privacy policy
Effective date: November 3, 2026
1. The short version
We collect only what we need to answer your inquiry. We do not sell your information. We do not use analytics or advertising trackers. We call or text you only if you agree, and you can stop any time. You can ask us to delete your information.
2. Who we are
Ojenta LLC ("Ojenta"), a North Carolina limited liability company, buys established local businesses. It acts as a principal: Ojenta becomes a member of the new company that buys each business, alongside the operator who will run it. Ojenta is not a business broker. In this policy, "we" and "us" mean Ojenta.
3. What we collect
Information you give us. When you send an inquiry as a Seller or a Protege, we collect:
- your name, email address, and phone number (phone is optional);
- your city or county;
- whether you are a Seller or a Protege;
- any short note you write (up to 500 characters); and
- your choices on the email and phone/text consent boxes.
What we don't ask for here. We do not ask for Social Security numbers, bank or account numbers, financial statements, or tax returns through this website. Please don't put them in a form, a note, or an email to us. If a possible purchase moves forward, we ask for business financials only after both sides sign a nondisclosure agreement (NDA), and we exchange them through our secure email system, not this site.
Technical data. Like most web servers, ours may log basic technical data, such as IP address, browser type, and the time of a request, to keep the site secure and working. We may use a spam-protection check on our forms.
Cookies. This site does not use analytics, advertising pixels, or tracking cookies. If you use the member sign-in area, we use cookies only to keep you signed in and secure.
4. How we use it
We use your information to:
- respond to your inquiry;
- see whether a possible purchase or a Protege role may be a fit;
- send occasional updates, but only if you opt in; and
- keep the site secure, keep records, and meet legal duties.
5. Who we share it with
We do not sell or rent your personal information, and we do not share it for targeted advertising.
We treat inquiries as confidential. We share them only:
- with our own attorneys, accountants, and advisers, as needed to evaluate a possible purchase;
- if a deal moves forward, with the other parties to that deal and their advisers, sent through our secure email system;
- with service providers who help us run the site, our customer records system (CRM), and email. They may use your information only to provide services to us; and
- when the law requires it, or to protect our rights.
If Ojenta changes hands. If Ojenta LLC is sold, merges, or restructures, or transfers its interest in a deal to a new company (NewCo) formed for that purchase, your information may pass to the new owner or that NewCo. They must keep using it as this policy describes, or tell you first and give you a chance to opt out.
6. Calls, texts, and email
Phone and text. We call or text you only if you check the phone consent box. The box is never checked for you, and consent is not a condition of doing business with us or of any purchase.
- What we text: replies to your inquiry, scheduling, and occasional updates about Ojenta.
- How often: it varies, usually no more than a few messages a month.
- Cost: message and data rates may apply.
- Stopping: reply STOP to any text and we will stop. Reply HELP for help, or email mark.riggins@ojenta.com. You can also tell us on a call.
- Your number stays with us. We do not share or sell your mobile number or text consent with anyone for their own marketing. Text opt-in data is never shared with third parties, except service providers who send our messages for us.
- Carriers are not liable for delayed or undelivered messages.
Email. We send marketing email only if you opt in. Every marketing email has an unsubscribe link and our mailing address. We honor unsubscribe requests within 10 business days. We may still send you messages about an inquiry or deal you are part of.
7. How long we keep it
We keep information only as long as we need it for the reasons above, or as long as the law requires. Then we delete it or remove what identifies you.
| Type of information | How long we keep it |
|---|---|
| Inquiries that don't lead to a deal | Deleted or anonymized 24 months after our last contact with you |
| Marketing email contacts | Until you unsubscribe. We keep a "do not email" list indefinitely so we don't contact you again |
| Phone and text consent records (including opt-outs) | 5 years from when consent was given or withdrawn |
| Parties to a completed purchase | For the life of the deal, plus 7 years, for tax and legal reasons |
| Web server and security logs | Up to 14 months |
| Backups | Rolling 35 days; deleted data drops out of backups within that time |
We may keep information longer if the law requires it or if it is needed for a legal claim.
8. Your choices
You can ask us to see, correct, or delete your information by emailing mark.riggins@ojenta.com. We will confirm your request, and we aim to respond within 45 days. We will honor deletion requests unless we must keep the information by law or for an active deal, and we will tell you if that applies.
9. State privacy rights
North Carolina has no general consumer privacy law. Some states, such as California, give residents extra privacy rights, but those laws apply only to businesses above certain size or data thresholds. We believe Ojenta is currently below them. Even so, we offer everyone the access, correction, and deletion choices in section 8, and we do not sell or share personal information for targeted advertising.
10. Do Not Track and Global Privacy Control
Because we don't track you across sites or sell your information, there is nothing for a Do Not Track signal to switch off. If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out of any sale or sharing.
11. Security
We use reasonable safeguards, such as encrypted connections and limited access, to protect your information. No system is perfectly secure.
If we ever collect Social Security numbers in a deal, we handle them as the North Carolina Identity Theft Protection Act requires. We don't display them, email them unencrypted, or use them as an account ID. If a security breach affects your personal information, we will notify you, and the NC Attorney General when required, without unreasonable delay, as G.S. 75-65 requires.
12. Children
This site is for adults doing business. It is not directed to children under 13, and we do not knowingly collect their information. If you believe a child has sent us information, contact us and we will delete it.
13. Changes to this policy
If we change this policy, we will post the new version here with a new effective date. If a change is significant, we will give notice on the site or by email.
14. Contact us
Ojenta LLC
2430 Wayne White Rd, Pleasant Garden, NC 27313
Email: mark.riggins@ojenta.com